Meet the team

Meet the team

The Attrace team has extensive experience in the North-European Affiliate Marketing, FinTech and startup scene with a solid background in international blue-chip financial companies.

Erwin Werring


Background in finance, blockchain knowledge and serial entrepreneur with experience in every aspect of online marketing.


Co-Founder and CEO (London - 4 years)

Platform for benchmarking every aspect of online marketing, predominantly for international retail banks and large FMCG companies.

Morgan Stanley CI

VP Fund Strategy (London - 8 years)


Co-Founder and CEO (London - 3 years)

Affiliate Marketing in Gaming Industry (Publisher side)


Auditor & Corporate Finance Consultant (Netherlands - 3 years)

Involved in blockchain since 2014

Lennard Zwart


Background in finance and economics and a strong track record in growing IT startups.

Res Privata NV Investment Fund

Co-Founder (Netherlands - 2 years)

Board member, advisor and investor in several fintech and cyber security related VC projects.


Founder (Netherlands - 9 years)

Founding, growing and subsequently selling largest cloud computing firm in the Netherlands.

Deutsche Bank

VP Structured Finance (London - 4 years)

Morgan Stanley

Senior Associate Structured Finance (London - 3 years)

Involved in blockchain since 2014

Marius Jansen


Ex crypto trader with extensive blockchain and ICO knowledge.

CMO (Netherlands - 2 years)

Next generation cryptocurrency derivatives exchange, the very first to offer more complicated derivatives based on crypto currencies.

ICO Advisor (The Netherlands - 2 years)

ICO consultancy based on extensive blockchain knowledge.

High volume crypto trader (Netherlands - 4 years)

Refrained from trading once working for Deribit.

Involved in blockchain since 2012

Remko Allertz


Serial entrepreneur, blockchain knowledge and strong track record as a Publisher in Affiliate Marketing.

Rocket Insurance BV

Founder (Netherlands - 6 years)

Major insurance lead generator in Dutch affiliate marketing (Publisher side).

Teahupoo Capital BV

Founder (Netherlands - 10 years)

Investor in several online platforms in competitive niche markets around Telecom, Utilities and Finance.

Involved in blockchain since 2014

Roeland Werring

Tech Advisor

Senior IT engineer, blockchain knowledge, experience in Affiliate Marketing and strong track record of successful introduction of cutting-edge technologies to end-users.

Digital Insurance Group

CTO (Netherlands/Germany/Switzerland - 2 years)

Development of online comparing and decision tools for financial products to monetize websites direct or via Affiliate Marketing (Publisher side).


Co-Founder and CTO (Netherlands - 8 years)

Development of online comparing and decision tools for Affiliate Networks.


Senior IT Developer (Netherlands - 5 years)

Creating volume energy trading platform

Involved in blockchain since 2015

Artem Vysotsky

IT & AI Advisor

High in demand Silicon Valley based software engineer with Golang and AI experience.

Director of Engineering (Silicon Valley - 2 years) is using machine learning to rewrite the sales ops.

Director of Engineering (Silicon Valley - 3 years)

AI planning platform. End responsible for architecture, design and implementation from scratch of organization’s key micro-services.

Sugar CRM

Lead software Engineer (Silicon Valley - 4 years)

Responsible for architecture and design of the SalesConnect project (involving 150 engineers globally).

Involved in blockchain since 2017

Roel Berger

Blockchain network Advisor

Senior IT engineer with deep knowledge of blockchains, distributed datastores, consensus algorithms, cryptography, security, analytics and big data.

Digital Insurance Group

VP Innovation (Netherlands/Germany/Switzerland

Development of online comparing and decision tools for financial products to monetize websites direct or via Affiliate Marketing (Publisher side).


Founding team (Belgium - 5 years)

AI Platform learning human behavior from (mobile/iot) sensor data to improve customer journey.


Co-Founder & Lead Developer (Belgium - 4 years)

Building internet platforms for specific website access requirements.

Johnson & Johnson

Oracle BI Consultant (US and Belgium - 5 years)

Lead developer of fast, high volume sales analytics solutions, data warehousing and analytics platforms.

Involved in blockchain since 2014

Philip Langguth

Advisor Merchant side

Background in finance with deep knowledge about the online challenges for large Merchants offering retail financial services.

ING Group

General Manager (London - 13 years)

Executing extensive transformation projects, focussed on bring to (online) market of financial products for retail (Merchant side).

Mitchell Madison Group

Co-Founder (London - 9 years)


Associate Principal (USA & London - 7 years)

JP Morgan

VP Product Management (London - 7 years)

Involved in blockchain since 2016

John Jansen


A blockchain visionary with trading background and extensive track record in E-commerce (Merchant side).

Founder (Netherlands - 4 years)

Cryptocurrency futures and options exchange.

Bagnomarket S.N.C.

Founder (Italy - 3 years)

E-commerce company covering whole of Europe (Merchant side).

EDU traders

Derivatives Trader (Netherlands - 2 years)

Involved in blockchain since 2012

Loes Mensink

Legal Advisor

Background in legal and regulatory aspects of investment management and experience with legal aspects of ICO’s.

LSB Legal

Founder (Netherlands - 3 years)

Executing extensive transformation projects, focussed on bring to (online) market of financial products for retail (Merchant side).

Legal Bench

Co-Founder (Netherlands - 2 years)

Platform to connect clients with top tier legal professionals.

Clifford Chance LLP

Senior Associate for Fund and Investment Management (Netherlands - 4 years)

Covering legal risks of investments, establishment of private funds (structuring, fund terms, legal and regulatory issues, management and operations), asset management agreements and regulatory / licensing requirements for financial Institutions.

BlackRock Investment Management

Legal council, seconded from Clifford Chance (USA - 2 years)

Van Leeuwen

Analyst (1 year)

Involved in blockchain since 2017

Wouter Sleijffers

Advisor Merchant and Publisher side

Background in engineering, background in online market research and experience as both a Merchant and Publisher in Affiliate Marketing.


CEO (London - 3 years)

Largest eSports company in Europe.

Research Now

VP Digital Marketing (London - 1 year)


VP Digital Marketing (London - 3 years)

Skrill is one of Europe's largest online payments systems and among the world's leading Digital Wallet providers.

Everest Gaming

Senior Online Marketing manager (London - 2 years)

(London/Netherlands - 6 years)

Board member WESA organisation, various advisor positions and owns a variety of Publisher websites

Involved in blockchain since 2017

Dick Snel

Security Advisor

High in demand ethical hacker and security specialist with blockchain experience.


Co-Founder (Netherlands - 5 years)

Ethical hacker and security specialist, predominantly working for large retail banks globally.

Rabobank Groep

Security specialist (Netherlands - 3 years)

Senior security specialist at vulnerability management team.

ICTU (Dutch ministry of foreign affairs)

Senior security advisor (Netherlands - 3 years)

Involved in blockchain since 2015

Rico Engelbarts

Community Outreach

Crypto trader with extensive network in blockchain community

Founder (Netherlands - 1 year)

Self employed

High volume crypto trader (Netherlands - 4 years)

Involved in blockchain since 2014

Ian Bednowitz

Advisor Merchant side and Advisor Emerging Markets

Experience in growth strategy, operations and change management with a primary focus on consumer verticals on a global level.


Sr. Director, Head of India and APAC Business Developmen (Singapore - 1 year)

Work jointly with Flipkart (India’s largest electronic commerce service provider) and eBay to establish cross-border trade.


Advisor and bestselling Udemy instructor (Global - 3 years)


Director, Head of M&A (USA - 5 years)

Deployed $1Billion in capital across 20 global M&A and investment transactions, e.g. Snapdeal (India), Chodientu (Vietnam), WHI (USA), Hunch (USA) and Decide (USA).


Senior Manager Marketplaces Strategy (USA - 1 year)

Bain & Company

Consultant and Case Team Leader (USA - 2 years)

Involved in blockchain since 2017

Steven Deurloo

Strategic Advisor

Background in FinTech venture capital and structured finance with advisory roles in various ICOs and crypto.


Co-Founder (Netherlands - 4 years)

Venture capital firm with investments in renewable energy and FinTech and specialised in fund raising for innovation driven startups and asset portfolios.

Stark Investments

Venture Capital structuring specialist (Netherlands - 6 years)

Multi-strategy hedge fund with venture capital portfolio. Structuring of investments, asset portfolios and internal advisory.

ING Bank

Structured Finance specialist (Netherlands - 6 years)

Tailor-made large-tickets private placements for corporate clients and investors.

Citibank, NA

Structured Finance specialist (London, Tokyo - 5 years)

Tailor-made large-tickets private placements for corporate clients and investors.

KPMG Meijburg & Co

International tax lawyer (Netherlands - 3 years)

Involved in blockchain since 2017

Jamie Nuis

Brand Advisor

Branding expert. Serial entrepreneur with background in brand-concepting, advertising and marketing production.


Co-Founder (Netherlands - 4 years)

Branding & concept developing agency, working for e.g. Feadship, Gategroup, VrijNederland, NRC, Yellowbrick, Dance4life, Flinndal, Slices.

The BrandHotel

Creative director & producer (Netherlands - 3 years)

House of Works

Co-Founder (Netherlands - 1 year)

5* office in Amsterdam

Involved in blockchain since 2018

Georgios Petropoulos

Advisor Publisher Side

Founded and sold various online, media and entertainment related companies.

EEN Media Group

Founder (Netherlands - 9 years)

Online publishing, media & entertainment company targeting women age 15-50, with relevant e-commerce, events & concepts for brands.


Founder-partner (Netherlands - 9 years)

Female orientated sales agency for online media industry and brand with over 90 blogs & communities and more than 6.000.000 female monthly visitors.

Pulse Interactive

Founder (Netherlands - 4 years)

One of the first interactive web agencies in the Netherlands. The company was sold to X-ceed (NewYork o.t.c. listed company) in 2000.

Involved in blockchain since 2018

Jason Appleton

ICO and USA affiliate market Advisor

Cryptocurrency investor, trader and educator through the Crypto Crow Youtube Channel with over 79,000 subscribers and growing daily.

Crypto Crow Fund

Founder & Fund manager (USA - 1 year)

ICO and Crypto Researcher and Investor (USA - 2 years)

Operating a custom built mining rig and and automated trading bot.

Upstager Consulting Inc.

President / Business Development Consultant (USA - 4 years)

Business Development Consultancy for mortgage banks and branches (also online).

Summit Funding Inc.

Director Business Development (Cincinnati - 2 years)

MMA Big Show

Founder (Cincinnati - 5 years)

The premiere pro-am promotion known for the best matchups, biggest productions and the only Pro/Am promotion in the country to broadcast live nationally on DirecTV.

Involved in blockchain since 2016

Jim Jin

China Market Advisor & Blockchain Advisor

Fund manager, investment advisor and blockchain advisor working for two China government-backed industrial funds. Background in software engineering with hands-on experience in AI, machine learning, blockchain tech and high-frequency quantitative trading.

JRR Crypto

Australia Advisor (Beijing, China & Melbourne, Australia - 1 year)

JRR is the largest crypto fund in China.


Chief advisor (Beijing, China - 1 year)

Decentralised global super map

MasterNode Ventures

Co-Founder (Beijing, China & Melbourne, Australia - 1 year)

Advisory around China market strategy and providing connections with Chinese blockchain VCs, funds, media’s, influencers, and token distribution channels.


Advisor (Beijing, China - 1 year)


Head of China Operations (Beijing, China & Melbourne, Australia - 1 year)

Blockchain powered marketplace for services


System Engineer (Melbourne, Australia - 1 year)

Software Engineer (Melbourne, Australia - 2 years)


Tech Support (Dalian, China - 1 year)

Involved in blockchain since 2015

Ryan Rule – Hoffman

Blockchain Network Advisor

High in demand Silicon Valley based software engineer with in-depth knowledge of the cryptocurrency space (including most underlying protocols and mining processes) and more than 5 years experience with projects related to cryptocurrency mining.


Build Engineer (Silicon Valley - 2 years)

Software builds for macOS, iOS and related products, building software integration issues, configuring project code bases, developing tools and processes to improve and automate build workflows.


CTO (New York - 2 years)

Cenify is a cloud-based Internet of Things platform.

Yes And Games

Backend Developer (New York - 2 years)


Software Engineer (Cleveland, USA - 3 years)

Involved in blockchain since 2013

Jan Pit

Social Media Manager

Masters in Finance and Masters in Business Information Management


Analyst (Amsterdam - 1 year)

Development multichannel attribution models

Roland Berger

Analyst (Amsterdam - 1 year)

Supporting consultancy teams

Rotterdam Consulting Club

Member of the board (Rotterdam - 1 year)

Involved in blockchain since 2018

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