Token economics

Attrace transfers clicks/leads, sales tracking and commission payments.

Each action on the Attrace blockchain needs to be fuelled with a transaction fee paid in Attrace.

These fees are paid by either the Publisher or the Advertiser.


Publishers will need Attrace token (ATTR) to pay for every individual click to be registered on the Attrace chain.

These fees will be very low (around $0.0001 per contract).*

All fees paid by Publishers will go to the Witnesses (Computers) that are running the Attrace blockchain.

*Context: A Publisher promoting insurances with normal converting traffic would in this model be paying roughly $0.1 to assure that around $1200 of commission is correctly allocated with guaranteed full security and transparency. The first couple million transactions will be for free and once purchase of Attrace token (ATTR) is needed this can all be arranged automatically, no need to understand blockchain.


Advertisers will need Attrace token (ATTR) every time they pay a commission to the Publisher.

Fee is set at 0.5% of commission.

Of the paid ATTR 80% will be burnt and 20% will go to maintenance of the Attrace ecosystem (tech maintenance and account management).

The first couple million transactions will be for free and once purchase of ATTR is needed this will all be arranged automatically.

Attrace ecosystem

For the Attrace ecosystem to be healthy, it is important to have low transaction fees which are still competitively priced to leave a decent profit for the Witnesses (read: anyone with a computer running the Attrace blockchain). This is regulated by the Network Quality Assurance (NQA). The NQA is enforced by anyone holding Attrace token holders. The NQA will be selecting Witnesses.

Anyone with a computer can become a Witness. In case you have no understanding of blockchain but are interested in participating in the Attrace ecosystem as a Witness, please contact us on for further information.

Attrace sale

Publishers pay a small fee per click/referral/smart contract made. This fee is paid in Attrace token (ATTR) to the Witnesses (read: computer owners) that create the new blocks in the Attrace blockchain and ensure there is only one valid record of all transactions.

Attrace sale

The Attrace blockchain has a very large margin between the average electricity costs to process a block versus income generated for processing a block. This mechanism will ensure competitive pricing for the Publishers while leaving a decent profit for the Witnesses. We anticipate at all times a maximum fee of $1 (in ATTR) for every 1000 clicks/referrals/smart contracts processed, however in general costs are expected to be way lower. This mechanism will ensure competitive pricing for the Publishers while leaving a decent profit for the Witnesses.

Attrace click & referral

When the Advertiser makes a sale, the Attrace blockchain will automatically trigger the payment of the agreed commission in fiat (normal currency) to the Publisher.

Attrace click & referral

Every time an Advertiser has to pay commission to the Publisher, it pays a small percentage of the commission as fee to the Attrace network. This fee is paid in Attrace token (ATTR), will be zero for the first 6 months and thereafter set by the Attrace community (read: anyone owning Attrace tokens). The fee percentage is set to remain between 0% and 3% at all times. Of the ATTR received 20% will be used for project expenses and 80% will be destroyed.

The transactions of the Advertisers also need to be created in the Attrace blockchain. Examples are the approval (or rejection) of a sale or the sale commission payments, all of which need to be registered in the Attrace blockchain. The processing of all these blocks (by the Witnesses / computers) will also be paid for by the Publisher. This will incentivise the Publisher to only drive good clicks/leads to the Advertisers, improving the overall ecosystem. It will also make the Advertiser pay only when an actual sale has been closed, which works better commercially. In practice very likely 1% or less of transactions in blocks processed will be used to register sales.

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