DLT Timeline


November 1, 2017

Yellow paper / Architecture

December 1, 2017

Validation of block round approach

February 1, 2018

On-chain data model: Binary serialization, compression, optimizations

March 1, 2018

Node network: messaging protocol and schedule validation

April 1, 2018

Blockchain storage approach (data model, compression)

May 21, 2018

First global tests: Latency and bandwidth (2000 transactions per second)

June 11, 2018

Performance tests Golang (sign & verification using ECDSA + others)

July 10, 2018

Publisher UI demo

July 11, 2018

Merchant UI demo

August 21, 2018

Ingest real clicks and expose statistics through Publisher network

August 28, 2018

Network explorer UI demo (blocks, accounts, clicks/referrals/sales)

September 3, 2018

Protocal validation (functionality) with selected Pubiishers and Merchants

March 11, 2019

Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation)

April 8, 2019

Testnet with affiliate functionality, integrated ATTR tokens and delegated voting

June 8, 2019

First release Merchant and Publisher Dashboard (SSP/DSP)

August 1, 2019

Basic developer documentation client API's and commandline tools

December 11, 2019

ATTR tokens import testing + webpages

December 18, 2019

Main net online (operational Attrace network)

December 19, 2019

Start influencer marketing

January 15, 2020

Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network

February 3, 2020

Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia)

February 5, 2020

Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia)

September 1, 2020

Reach critical traffic volume to apply first machine learning for profiling

October 1, 2020

Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready

January 1, 2021

Growing ecosystem by focusing on Long Tail

February 1, 2021

Further geographical expansion to Emerging Markets

February 1, 2022

Implementation Machine learning / AI to further counter click fraud

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