How the Attrace ecosystem can help your brand
Promote via high-quality Publishers
Guaranteed accuracy, safety and security with the highest regulatory standards and subject to all relevant compliance rules. Sign up and search the Attrace directory of Publishers to find the right partners for your affiliate program, based on content (e.g. comparison sites), cashback, blogs, influencers etc. and the Attrace reputation metrics.
All Publishers will go through a screening process before they can join the ecosystem so you can partner in confidence. Once accepted, Publishers can be monitored based on their reputation metrics (please check FAQ for more details).
Attrace gives the opportunity to directly communicate with each Publisher to further help your collaboration or decision making process in case needed.
Once a Publisher has decided to promote your brand they will get access to all the promotional tools, the link builder and any creative you might have contributed.
The Attrace marketplace is a very intuitive Interface that will help Advertisers finding and contacting Publishers with key demographic bases or test new promotional methods.
Publishers can be selected based on various variables presented in the marketplace, for example space to advertise (any placements, blogs, and sponsorship opportunities), details of reach, timing, cost and demographic relevance.
The marketplace also enables direct conversations with Publishers regarding their placement opportunities.
Voucher attribution allows an Advertiser to give an exclusive voucher code to a Publisher which can then be used to track all transactions made using that code, regardless of any other tracking or marketing channel used. The Publisher will be rewarded commission for sales made using the exclusive voucher code.
Voucher attribution helps to facilitate and open-up partnerships between Advertisers and e.g. Social media influencers whom are either unable to use affiliate links on certain platforms or do not wish to use traditional tracking methods. Given that the model is still based on the cost per acquisition (CPA) payment model, Advertisers can maintain ROI and ensure control of spend against voucher code activity.
The Attrace ecosystem offers a range of payment flexibility options. These allow Advertisers to collaborate with different types of Publishers, collaborate across different campaigns or bringing new objectives into the affiliate channel. The basic options are:
Payment on Influence
Payment on influence allows the Advertiser to assign a fixed commission amount for Publishers who facilitate a click as part of a purchase journey, without obtaining the last click. This way of working is popular with upper funnel Publishers, who are often influential in the decision making process during the research phase of a customers’ journey.
Commission by Basket Value
Commission by basket value allows the Advertiser to adapt their commission structure for one or more Publishers working on a campaign for a fixed period of time. Without additional integration needed, defined limits can be added to allow Publishers to be paid on a different model compared to the main commission structure. This option is often used to encourage increased order values through cashback and loyalty platforms, push key product ranges or focus on higher purchases across the programme.
Commission by Sub Variables
Commission by sub variables allows the Advertiser to have their commission structure subject to any automatically measurable variable.
Sales commissions generated by Publishers should ideally always be based on real-value factors like time of day, geolocation, demographics, visitor behaviour or LTV. The Attrace ecosystem can fully facilitate these very precise definitions and dynamic pricing. Moreover, this principle also covers the concept of shared payments: Allowing for the registration and allocation between multiple Publishers of the commissions earned, for example in case of re-targeting activities by a another Publisher.
CPL or CPD Campaigns
The Attrace ecosystem is also able to run cost per lead (CPL) or cost per download (CPD) campaigns on a programme by programme basis. This allows Advertisers to reward Publishers for driving leads, newsletter sign ups, brochure requests or a range of other quantifiable actions. Cost per download campaigns are usually run on an App-download basis.