Yellow paper / Architecture

Validation of block round approach

On-chain data model: Binary serialization, compression, optimizations

Node network: messaging protocol and schedule validation

Blockchain storage approach (data model, compression)

First global tests: Latency and bandwidth (2000 transactions per second)

Performance tests Golang (sign & verification using ECDSA + others)

21st of May

Publisher UI demo

27th of May

Merchant UI demo

29th of May

Ingest real clicks and expose statistics through Publisher network

29th of May

Network explorer UI demo (blocks, accounts, clicks/referrals/sales)

30th of May

Protocal validation (functionality) with selected Pubiishers and Merchants

1st of August

Pre-ICO (ending 8 weeks later)


1st of November

ICO (ending 8 weeks later)

15th of October

Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation)

20th of October

Testnet with affiliate functionality, integrated ATTR tokens and delegated voting

24th of October

First release Merchant and Publisher Dashboard (SSP/DSP

1st of November

Basic developer documentation client API's and commandline tools

15th of November

ATTR tokens import testing + webpages

1st of December

Main net online (operational Attrace network)

7th of December

Set up-sales and account management team in NL to accelerate growth


January 2019

Start influencer marketing

February 2019

Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network

March 2019

Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia)

June 2019

Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia)

September 2019

Reach critical traffic volume to apply first machine learning for profiling

October 2019

Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready

October 2020

Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country

January 2021

Growing ecosystem by focusing on Long Tail

February 2021

Further geographical expansion to Emerging Markets

February 2022

Implementation Machine learning / AI to further counter click fraud