Decentralised Affiliate Marketing Platform
Entirely custom made blockchain capable of registering and auditing any advertisement click on chain. Complete transparency / attribution - Full trust - Fees reduced with ~95%
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Completed full due diligence and now partnering with
Blockchain based Affiliate Marketing
Very low fees
Affiliate Networks charge 10-25% commission. Attrace reduces this to ~0.5%.
Faster Real Value payments
Instant commission payout instead of waiting for weeks if not months, based on very precise definitions and dynamic scaling.
Fraud detection
Smart contracts attached to every click/referral cannot be manipulated resulting in all statistics being the absolute truth.
No more tracking problems
Every individual click/referral will have a unique ID, resulting in fully reliable tracking of the Publishers' performance.
Direct connection between Publishers and Merchants
The Attrace platform enables direct communication between Publishers and Merchants via advanced messaging board.
No Merchant restrictions
Long Tail and Emerging Markets acceptance will be based on reputation, not at discretion of Affiliate Network.
How does it work?
The Attrace platform applies blockchain technology at the core of Affiliate Marketing by linking a smart contract to every individual click/referral generated, sale or no-sale. This approach makes a regulating Affiliate Network obsolete. Merchants and Publishers will have the advantages of Attrace as listed in the above while working with an interface that does not materially differ from current Affiliate Networks.
- Attrace is the only affiliate marketing blockchain project that tracks and attributes every individual click/lead/referral of a prospect - sale or no sale - which means insights and statistics which are impossible to manipulate.
- Attrace is the only affiliate marketing project with a blockchain fully built from scratch, it is not a fork of anything.
- Attrace is a fully open network where all end-users can track at all times all registered clicks/leads/referrals of all advertisements.
Network Load Test Video
Publisher shows ad from Merchant
Just like current Affiliate Marketing the Publisher is promoting advertisements from the Merchants with a unique hash linked to each ad.
Customer interacts with advertisement
A potential customer clicks on the advertisement promoted by the Publisher and is directed to the Merchant website, with a blockchain smart contract attached to each individual click.
Merchant validates sales and leads
Each purchase from a customer is registered on the unique smart contract of the individual referral. In case needed the Merchant adds an approval or rejection to the sale.
Commission payout
Merchant pays and Publisher gets paid in normal currency, unless ATTR (Attrace coin) is preferred. Since tracking is fully reliable the commission payout will be instantaneous. The ~0.5% Attrace network fee will be automatically paid in ATTR (in case needed via automatic exchange with normal currency).
Meet the team
Extensive experience in the North-European Affiliate Marketing, FinTech and startup scene with a solid background in blue-chip financial companies.
Erwin Werring
CEO
Solid background in finance, solid blockchain knowledge and serial entrepreneur with extensive experience in every aspect of online marketing
LinkBundle
Co-Founder and CEO (4y)
London
Platform for benchmarking every aspect of online marketing, predominantly for international retail banks and large FMCG companies
Morgan Stanley CI
VP Fund Strategy (8y)
London
Tradelic
Co-Founder and CEO (3y)
London
Affiliate Marketing in Gaming Industry (Publisher side)
Deloitte
Auditor & Corporate Finance Consultant (3y)
Netherlands
Involved in blockchain since 2014
Lennard Zwart
COO
Solid background in finance and economics and a strong track record in growing IT startups
Res Privata NV Investment Fund
Co-Founder (2y)
Netherlands
Board member, advisor and investor in several fintech and cyber security related VC projects
CloudVPS
Founder (9y)
Netherlands
Founding, growing and subsequently selling largest cloud computing firm in the Netherlands
Deutsche Bank
VP Structured Finance (4y)
London
Morgan Stanley
Senior Associate Structured Finance (3y)
London
Involved in blockchain since 2014
Marius Jansen
Co-Founder
Ex crypto trader with extensive blockchain and ICO knowledge
Deribit.com
CMO (2y)
Netherlands
Next generation cryptocurrency derivatives exchange, the very first to offer more complicated derivatives based on crypto currencies
ICO Advisor (3y)
Netherlands
ICO consultancy based on extensive blockchain knowledge
High volume crypto trader (4y)
Netherlands
Refrained from trading once working for Deribit
Involved in blockchain since 2012
Remko Allertz
CMO
Serial entrepreneur, solid blockchain knowledge and strong track record as a Publisher in Affiliate Marketing
Rocket Insurance BV
Founder (6y)
Netherlands
Major insurance lead generator in Dutch affiliate marketing (Publisher side)
Teahupoo Capital BV
Founder (10y)
Netherlands
Investor in several online platforms in competitive niche markets around Telecom, Utilities and Finance
Involved in blockchain since 2014
Roeland Werring
Tech Advisor
Senior IT engineer, solid blockchain knowledge, extensive experience in Affiliate Marketing and track record of successful introduction of cutting-edge technologies to end-users
Digital Insurance Group
CTO (1y)
Netherlands/Germany/Switzerland
Development of online comparing and decision tools for financial products to monetize websites direct or via Affiliate Marketing (Publisher side)
Komparu
Co-Founder and CTO (8y)
Netherlands
Development of online comparing and decision tools for Affiliate Networks
Powerhouse
Senior IT Developer (5y)
Netherlands
Creating volume energy trading platfom
Involved in blockchain since 2015
Artem Vysotsky
IT & AI Advisor
High in demand Silicon Valley based software engineer with extensive Golang and AI experience
People.ai
Director of Engineering (2y)
Silicon Valley
People.ai is using machine learning to rewrite the sales ops.
Connect.com
Director of Engineering (3y)
Silicon Valley
AI planning platform. End responsible for architecture, design and implementation from scratch of organization’s key micro-services
SugarCRM
Lead software Engineer (4y via Intetics)
Silicon Valley
Responsible for architecture and design of the SalesConnect project (involving 150 engineers globally)
Involved in blockchain since 2017
Roel Berger
Blockchain network Advisor
Senior IT engineer with deep knowledge of blockchains, distributed datastores, consensus algorithms, cryptography, security, analytics and big data
Digital Insurance Group
VP Innovation
Netherlands/Germany/Switzerland
Development of online comparing and decision tools for financial products to monetize websites direct or via Affiliate Marketing (Publisher side)
Sentiance
Founding team (5y)
Belgium
AI Platform learning human behavior from (mobile/iot) sensor data to improve customer journey
Kidiso
Co-Founder & Lead Developer (4y)
Belgium
Building internet platforms for specific website access requirements
Johnson & Johnson
Oracle BI Consultant (5y)
US and Belgium
Lead developer of fast, high volume sales analytics solutions, data warehousing and analytics platforms
Involved in blockchain since 2014
Philip Langguth
Advisor Merchant side
Solid background in finance with deep knowledge about the online challenges for large Merchants offering retail financial services
ING Group
General Manager (13y)
London
Executing extensive transformation projects, focussed on bring to (online) market of financial products for retail (Merchant side)
Mitchell Madison Group
Co-Founder (9y)
London
McKinsey
Associate Principal (7y)
USA & London
JP Morgan
VP Product Management (7y)
London
Involved in blockchain since 2016
John Jansen
Co-Founder
Successful blockchain entrepreneur - a blockchain visionary - with trading background and extensive track record in E-commerce (Merchant side)
Deribit.com
Founder (4y)
Netherlands
Cryptocurrency futures and options exchange
Bagnomarket S.N.C.
Founder (3y)
Italy
E-commerce company covering whole of Europe (Merchant side)
EDU traders
Derivatives Trader (2y)
Netherlands
Involved in blockchain since 2012
Loes Mensink
Legal Advisor
Solid background in legal and regulatory aspects of investment management and experience with legal aspects of ICO’s
LSB Legal
Founder (3y)
Netherlands
Executing extensive transformation projects, focussed on bring to (online) market of financial products for retail (Merchant side)
Legal Bench
Co-Founder (2y)
Netherlands
Platform to connect clients with top tier legal professionals
Clifford Chance LLP
Senior Associate for Fund and Investment Management (4y)
Netherlands
Covering legal risks of investments, establishment of private funds (structuring, fund terms, legal and regulatory issues, management and operations), asset management agreements and regulatory / licensing requirements for financial Institutions
BlackRock Investment Management
Legal council, seconded from Clifford Chance (2y)
USA
Van Leeuwen
Analyst (1y)
India
Involved in blockchain since 2017
Wouter Sleijffers
Advisor Merchant and Publisher side
Solid background in engineering, solid background in online market research and extensive experience as a Merchant and Publisher in Affiliate Marketing
Fnatic
CEO (3y)
London
Largest eSports company in Europe
Research Now
VP Digital Marketing (1y)
London
Skrill
VP Digital Marketing (5y)
London
Skrill is one of Europe's largest online payments systems and among the world's leading Digital Wallet providers
Everest Gaming
Senior Online Marketing manager (2y)
London
Netherlands
Board member WESA organisation, various advisor positions and owns a variety of Publisher websites
Involved in blockchain since 2017
Dick Snel
Security Advisor
High in demand ethical hacker and security specialist with blockchain experience
ONVIO
Co-Founder (5y)
Netherlands
Ethical hacker and security specialist, predominantly working for large retail banks globally
Rabobank Groep
Security specialist (3y)
Netherlands
Senior security specialist at vulnerability management team
ICTU (Dutch ministry of foreign affairs)
Senior security advisor (3y)
Netherlands
Involved in blockchain since 2015
Rico Engelbarts
Community Outreach
Crypto trader with extensive network in blockchain community
Crypto-Insiders.nl
Founder (1y)
Netherlands
High volume crypto trader (4y)
Netherlands
Involved in blockchain since 2014
Prof. Sam Garg
New Venture Governance Advisor
Leading scholar of New Venture Governance on a global level, Governance Advisor to CEOs on a global level, PhD in Organizations, Technology and Entrepreneurship from Stanford University, USA
HKUST Business School
Ass. Professor Entrepreneurship and Strategy (7y)
Hong Kong
Rotary club Kowloon
Board member (3y)
Hong Kong
INSEAD
Research Associate / Visiting scholar (4y)
France / Singapore
Co-founder of various internet start-ups
Co-author of the book “Inspire to Innovate: Management and Innovation in Asia”, a finalist for the best management book award 2005 (Management Consulting Association, UK)
Ian Bednowitz
Advisor Merchant side and Advisor Emerging Markets
Extensive experience in growth strategy, operations and change management with a primary focus on consumer verticals on a global level
eBay
Sr. Director, Head of India and APAC Business Development (1y)
Singapore
Work jointly with Flipkart (India’s largest electronic commerce service provider) and eBay to establish cross-border trade
Bednowitz
Advisor and bestselling Udemy instructor (3y)
Global
eBay
Director, Head of M&A (5y)
USA
Deployed $1Billion in capital across 20 global M&A and investment transactions, e.g. Snapdeal (India), Chodientu (Vietnam), WHI (USA), Hunch (USA) and Decide (USA)
eBay
Senior Manager Marketplaces Strategy (1y)
USA
Bain & Company
Consultant and Case Team Leader (2y)
USA
Involved in blockchain since 2017
Steven Deurloo
ICO Advisor/Strategic Advisor
Solid background in FinTech venture capital and structured finance with advisory roles in various ICOs and crypto
ThoroFinance
Co-Founder (4y)
Netherlands
Venture capital firm with investments in renewable energy and FinTech and specialised in fund raising for innovation driven startups and asset portfolios
Stark Investments
Venture Capital structuring specialist (6y)
Netherlands
Multi-strategy hedge fund with venture capital portfolio. Structuring of investments, asset portfolios and internal advisory
ING Bank
Structured Finance specialist (6y)
Netherlands
Tailor-made large-tickets private placements for corporate clients and investors.
Citibank, NA
Structured Finance specialist (5y)
London, Tokyo
Tailor-made large-tickets private placements for corporate clients and investors.
KPMG Meijburg & Co
International tax lawyer (3y)
Netherlands
Involved in blockchain since 2017